NM Insight
NM INSIGHT
marketing
Internal - not the public site

The control room behind insights.nm-insight.com.

Planning surface for the WordPress Insights hub launch and the editorial cadence behind it. The public hub stays on WordPress. This is where the work gets coordinated.

Launch progress
8%
Articles in pipeline
7
Categories live
0 / 6
First article
Visibility Is Not Pipeline
Module 01

Launch roadmap

Sequenced phases from hosting to first published article. Click a status chip to advance it.

Overall launch progress8%
  1. Phase 1Choose & purchase hosting
    WordPress.com Business plan, annual billing.
  2. Phase 1Configure DNS in Canva
    Add CNAME / A records for insights subdomain only.
  3. Phase 1Verify subdomain & issue SSL
    Confirm insights.nm-insight.com resolves with HTTPS.
  4. Phase 2Install Kadence theme + child theme
    Apply NM Insight color tokens and typography.
  5. Phase 2Install plugin stack
    Rank Math, Site Kit, GTM4WP, Complianz, WP Rocket.
  6. Phase 2Create six categories with clean slugs
    Strip /category/ base via Rank Math.
  7. Phase 3Wire GA4 + GTM + Consent Mode v2
    Single GTM container, consent gating via Complianz.
  8. Phase 3Deploy LinkedIn Insight Tag via GTM
    Custom HTML tag, fires after analytics consent.
  9. Phase 3Verify Search Console + submit sitemap
    Connect via Site Kit, submit sitemap_index.xml.
  10. Phase 4Build homepage & single-post template
    Static front page, 8-block structure, FSE template.
  11. Phase 4Publish 'Visibility Is Not Pipeline'
    First article in /performance/.
  12. Phase 4Announce launch on LinkedIn
    Cross-post with Insight Tag attribution.
Module 02

Editorial pipeline

Seven-stage kanban from raw idea to published article. Use the arrows to advance a piece.

Ideas
6
Analytics & Tracking
Server-Side GTM Without the Theater
Growth Systems
The MQL Is a Latency Problem
B2B SaaS
LinkedIn Ads for Long Sales Cycles
AI & Marketing Operations
Designing an Internal AI Marketing Stack
E-commerce
DTC Attribution After ATT
Analytics & Tracking
GA4 Events That Actually Matter
Drafting
1
Performance
Visibility Is Not Pipeline
Editing
0
Empty
SEO Review
0
Empty
Visuals
0
Empty
Scheduled
0
Empty
Published
0
Empty
Module 03

Category map

Six topics that define the editorial perimeter. Each one a long-term content vertical, not a tag.

Category6 planned

Performance

/performance/

Paid acquisition, Google Ads, LinkedIn Ads, bidding, creative testing.

0 published
Category5 planned

Analytics & Tracking

/analytics-tracking/

GA4, GTM, server-side tagging, attribution, measurement.

0 published
Category4 planned

Growth Systems

/growth-systems/

Lifecycle, funnels, lead-first marketing, RevOps.

0 published
Category4 planned

B2B SaaS

/b2b-saas/

B2B acquisition, PLG, demand gen, ABM.

0 published
Category4 planned

AI & Marketing Operations

/ai-marketing-operations/

AI orchestration, MOps automation, internal tooling.

0 published
Category3 planned

E-commerce

/ecommerce/

DTC growth, Shopify, marketplace dynamics, retention.

0 published
Module 04

First article tracker

Single source of truth for the inaugural piece. Everything ships from this card.

Performance

Visibility Is Not Pipeline

insights.nm-insight.com/performance/visibility-is-not-pipeline/
SEO title
Visibility Is Not Pipeline - Why Impressions Don't Build Demand
Meta description
Reach without intent does not produce pipeline. A field guide to separating brand visibility from acquisition velocity in B2B performance marketing.
H2 outline
  1. 01The visibility trap
  2. 02Three signals that masquerade as demand
  3. 03What pipeline actually looks like upstream
  4. 04A measurement stack that survives scrutiny
  5. 05The operator's reframe
Asset checklist
CTA placement
Module 05

CTA matrix

Where each call-to-action surfaces, with the GA4 event each click fires.

CTA
Explore NM Insight Services
Destination
https://nm-insight.com/services
GA4 event
cta_services_click
CTA
Book a Clarity Call
Destination
Calendly URL
GA4 event
cta_calendly_click
CTA
Connect on LinkedIn
Destination
LinkedIn profile
GA4 event
cta_linkedin_click
SurfaceServicesClarity CallLinkedIn
Masthead (every page) - ● -
Homepage CTA band●● -
Article - end of body● - -
Article - author bio - - ●
Category archive footer● - -
About page●●●
Site footer - - ●
Module 06

Technical launch checklist

The non-negotiables. Every box ticked before the site goes public.

Domain & Hosting
WordPress
Plugins
Analytics & Tags
Search
Launch