Scaling marketplace revenue in industrial B2B
Industrial manufacturing · Amazon Advertising
Challenge
A global industrial manufacturer needed to grow its German Amazon marketplace revenue without eroding profitability. Existing campaigns were fragmented, budgets were allocated by habit rather than by margin, and the internal team lacked visibility into which SKUs actually paid back.
Approach
Built and scaled the German Amazon Advertising strategy end-to-end - Sponsored Products, Sponsored Brands and Sponsored Display. Budgets were reallocated toward profitable ASINs, bidding was structured around commercial intent, and performance was reviewed on a rolling basis against contribution margin, not raw ACOS.
Result
+55% year-over-year marketplace revenue growth and more than €2M in managed marketplace revenue. Reporting simplified into one operating view the internal team could run without external support.