Marketing Systems
Marketing performance depends on how acquisition, measurement, automation and CRM work together. The principle: as few moving parts as possible - every workflow documented, every integration explainable.
Media investment only compounds when the underlying targeting, structure and measurement are sound. Campaigns are built around commercial intent and margin - not vanity metrics - across Google, LinkedIn, Amazon and Meta.
Google Ads · LinkedIn Campaign Manager · Meta Ads · Amazon Advertising · Microsoft Ads · Performance Max · Demand Gen · YouTube Ads · Remarketing · Audience Strategy
Reliable numbers come before scaling budgets. GA4 and GTM architectures are designed with consent-compliant, server-side measurement - so attribution holds up when the business actually depends on it.
Google Analytics 4 · Google Tag Manager · Server-Side Measurement · Consent Mode v2 · Conversion API · BigQuery · Looker Studio · UTM Governance · First-Party Measurement · Marketing Attribution
Automation removes the mechanical work - reporting, enrichment, first-pass creative, research - so the team focuses on judgment. Workflows are documented, versioned and safe to hand over, not opaque agent stacks.
n8n · Make · Zapier · OpenAI API · Claude API · Gemini API · AI-Assisted Workflows · Prompt Engineering · API Integrations · Webhooks · MCP (Model Context Protocol) · Agentic Workflows
The handoff between marketing and sales is where most pipeline dies. HubSpot is configured to reflect the actual buying process - lifecycle stages, scoring and attribution tied to what closes, not to what fires.
HubSpot · CRM-to-Ads Integration · Lead Scoring · Lifecycle Stages · Marketing Automation · Pipeline Attribution · Customer Journey Mapping · Data Sync & Enrichment · Multi-touch Attribution
Marketplaces and shops are a separate discipline from paid media. Vendor and Seller Central, Shopify and Magento storefronts, retail media and feed operations are treated as their own P&L - with catalog hygiene and A+ content as the foundation, not an afterthought.
Amazon Vendor Central · Amazon Seller Central · Shopify · Magento · Retail Media · Google Merchant Center · Product Feed Management · Marketplace Analytics · A+ Content · Shopping Feed Optimization
Capabilities
Further reading
Written breakdowns of the measurement, attribution and acquisition decisions behind the stack.
