Marketplace growth in industrial B2B
Built and scaled German Amazon Advertising for a global manufacturer - €2M+ managed marketplace revenue.
Read the case →B2B performance marketing · Berlin
Results First.
Buzzwords Later.A Berlin-based B2B performance marketing consultancy - building the systems between acquisition and revenue.
You don't need another marketing idea - you need a system that actually delivers.
WHO THIS IS FOR
Built for teams stuck between activity and revenue.
Industry doesn't matter as much as the situation. NM Insight works with B2B and e-commerce companies that share the same problem:
Spending without visibility
You invest €5k-50k+ per month in acquisition, but nobody can say with confidence which channel produces pipeline.
No senior owner of the system
Campaigns run, but measurement, CRM handoff and automation are duct-taped together with no one accountable for the whole.
Growth outpacing infrastructure
The business works, but attribution, lead routing and reporting were built for a smaller company than the one you are now.
If two of these sound familiar, a Clarity Call will tell you where to start. Book a Clarity Call →
How we operate
Four principles. No exceptions.
Every engagement runs on the same operating rules - the ones that separate marketing that compounds from marketing that just runs.
01
Strategy built to work, not to impress
Decks don't drive revenue. Systems do. Every recommendation ties to a measurable outcome - pipeline, CAC, contribution margin - or it doesn't ship.
02
Less chaos, more clarity
Most teams don't have a strategy problem. They have a signal problem. We collapse noisy dashboards, orphan campaigns and half-instrumented funnels into one operating picture.
03
Outcomes over opinions
No brand-vs-performance debates. No taste-based decisions. What the data says, what the market rewards, and what your team can actually execute - in that order.
04
Human-led, AI-enhanced
AI handles the mechanical layer - reporting, tagging, first-pass creative, research. Humans own judgment, positioning and the calls that move the P&L.
Infrastructure
Marketing Systems & Stack.
The tools are standard. The architecture is not. Acquisition, measurement, automation and CRM - designed to work as one system.
Paid Acquisition
Google Ads · LinkedIn · Amazon Ads · Meta
Analytics & Measurement
GA4 · GTM · Server-Side · BigQuery
AI & Automation
n8n · Claude API · OpenAI API · MCP
CRM & Integration
HubSpot · Lead Scoring · Pipeline Attribution
Commerce & Marketplaces
Amazon · Shopify · Magento · Merchant Center
Engagements
Four ways to work together.
Marketing Clarity Sprint
For - Brands with campaigns running everywhere but no idea what's working.
Outcome - Smarter budget allocation. One coherent system.
Read the scope →Fix My Funnel
For - E-commerce businesses generating traffic but losing money to leaks and drop-offs.
Outcome - Higher conversion from existing traffic.
Read the scope →Growth System Audit
For - B2B companies where marketing is active but pipeline is inconsistent.
Outcome - Knowing exactly what to fix first.
Read the scope →Fractional Growth Marketing
For - DACH B2B companies needing senior marketing infrastructure without a full-time hire.
Outcome - Operator-grade leadership, on retainer.
Read the scope →Selected Outcomes
Numbers from real engagements.
Across B2B SaaS, industrial technology and e-commerce. References available on request.
Measurement for a compliance SaaS
Designed the complete GA4 and GTM architecture across EU, UK and US markets.
Read the case →B2B visibility for an industrial IoT startup
LinkedIn growth, content and CRM implementation connecting campaigns with sales conversations.
Read the case →Discuss your growth challenge.
Book a Strategy Call →The publication
Latest Insights.
Performance
Visibility Is Not Pipeline.
Why marketing activity rarely converts to revenue in specialist markets - and the four structural gaps that close the loop.
Read the issue ↗Growth SystemsThe €51 Billion Question.
Where Germany's advertising market is actually heading - and what the headline numbers hide.
Read the issue ↗Growth SystemsYour CRM Is the Real Marketing Tool.
The handoff between marketing and sales is where most pipeline dies. The fix is structural, not cultural.
Read the issue ↗About
Built on the operational side of marketing - where acquisition, attribution and revenue actually meet.
International background across B2B SaaS, e-commerce and industrial tech. The focus is the infrastructure between acquisition and revenue - Google Ads, GA4/GTM, attribution and the growth systems most teams treat as an afterthought.
Every engagement is run by an operator, not an account manager. Fewer decks. More decisions. Fewer opinions. More measurable outcomes.
Next step
Map the gap between activity and revenue.
30 minutes. A direct read on where your marketing system is leaking - and what to fix first.
Berlin-based · remote across EU & worldwide · English / German / Spanish