I work on the operational side of marketing, then write it down.

NM Insight is where I write about marketing as I actually practice it - across B2B campaigns, e-commerce, content and the analytics and CRM work that ties it together. I've worked inside international teams at Danfoss, mecorad and Tremau, managed five-figure monthly advertising budgets, and built the systems that make those campaigns measurable. The work has taught me to think on both sides of that line: building campaigns and communications, and building the tracking and systems that show whether they worked.

My background covers B2B campaigns and marketing communications, e-commerce and marketplace advertising, and LinkedIn and content strategy - plus the measurement layer underneath: Google Ads, GA4, Google Tag Manager, server-side tagging, attribution, UTM governance, and CRM handoff across HubSpot and Salesforce. Paid work runs through LinkedIn Campaign Manager and Amazon Advertising. I like the parts most teams treat as plumbing, because that's usually where the real answers are.

I work in German and English, mostly with DACH and EU accounts, and I write about the parts of the work worth documenting.

If you're figuring out where campaigns, content, tracking or sales handoff should connect, that's usually where I start. Collaborate →