I work on the operational side of marketing, then write it down.

NM Insight is where I keep my notes on B2B marketing. My background runs across B2B SaaS, e-commerce and industrial tech - sectors where acquisition looks nothing alike but the underlying revenue mechanics do.

What I spend my time on is the infrastructure between acquisition and revenue: Google Ads, GA4/GTM, attribution, UTM governance, CRM handoff, growth systems. The layer most teams treat as plumbing - and where most pipeline is actually won or lost.

I work in German and English, mostly on DACH and EU accounts, and I write about the parts of that work that are worth documenting.

The register here is operational. Fewer decks, more decisions. Fewer opinions, more things that were actually measured.